Too often, many marketers appear to be "spamming," when they are really just seeking other JV partners. Here are some tips that may help you along the way:
1. Get to know your potential JV partners.
If you start emailing everyone on your list of potential partners, chances are you will be considered a common spammer. You won't get the partners you want, or even worse, may destroy your reputation in the process.
Instead, subscribe to your potential partner's newsletter and check out their websites and blog. Get to know them a little bit before approaching them with a proposal.
2. Go slowly when approaching potential partners.
Let's face it, everyone likes a little flattery. When contacting your potential JV partner, treat them like your "first date." Be courteous and complimentary. Tell them the things you like about their business. Join their newsletter and tell them you think it is awesome, and why. You will be surprised at how much attention you receive by using a little well placed flattery as you proceed to develop your relationships with potential JV partners.
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